Levande Verk is a concept project focused on celebrating and elevating traditional craftsmanship from Värmland. The aim was to create a brand rooted in the region’s cultural heritage, with a clear handcrafted expression that attracts and inspires visitors. The project explores how local makers, materials, and traditions can be highlighted through storytelling, visual direction, and experience concepts — making Värmland’s craft culture more visible, accessible, and relevant to modern audiences.